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Gain deeper insight into a specific experience someone is going through
Understand problems in a people-centered way before generating solutions
Identify ways to troubleshoot project roadblocks and failures before they happen
Spark fresh new thinking by looking to related organizations and industries for inspiration
Generate tangible, inspiring ideas using a Journey Map
Transition ideas from abstract concepts to actionable next steps and start to learn about their viability in the real world
Clarify the scope of the problem prior to taking generative leaps
Dynamically visualize a user’s experience to understand their needs and pain points
Evaluate and prioritize ideas - so that you can make decisions as a team
Create a productive and prosperous brainstorming environment
Avoid groupthink by creating a structured open dialogue in linear stages of solo, paired and group discussions
Visually convey a vision for an ideal experience or solution
Create structured, coordinated next steps following exposure to new information or ideas
Identify who your project stakeholders are and the right time to involve them for project success