Gain deeper insight into a specific experience someone is going through

Understand problems in a people-centered way before generating solutions

Identify ways to troubleshoot project roadblocks and failures before they happen

Spark fresh new thinking by looking to related organizations and industries for inspiration

Generate tangible, inspiring ideas using a Journey Map

Transition ideas from abstract concepts to actionable next steps and start to learn about their viability in the real world

Clarify the scope of the problem prior to taking generative leaps

Dynamically visualize a user’s experience to understand their needs and pain points

Evaluate and prioritize ideas - so that you can make decisions as a team

Create a productive and prosperous brainstorming environment

Avoid groupthink by creating a structured open dialogue in linear stages of solo, paired and group discussions

Visually convey a vision for an ideal experience or solution

Create structured, coordinated next steps following exposure to new information or ideas

Identify who your project stakeholders are and the right time to involve them for project success