Understand problems in a people-centered way before generating solutions
Problems Statements are structured ways to help frame up problems from our target user’s perspective (whether that's a consumer or a stakeholder). Use this activity to ensure that the team is being empathetic to your target users so you can build solutions that address their needs.
Review user research
If you already have research, have your team review and re-ground themselves in the user data prior to your work session. Be sure to send the Problem Statements Template to your team ahead of your meeting so they have a good sense of what you'll be working on as a group.
Ground yourself in the user
Review the topic and goals of your time together. Identify whose needs your team will be seeking to examine.
Generate problem statements
Have everyone on the team try to step into the perspective of the target user. Take a moment to consider: What are they trying to do? What barriers keep them from accomplishing that? Why do those barriers exist? How does that person currently feel? Have all participants capture problem statements in the template provided.
Reflect on the problem statements
Have the team reflect on the problem statements generated by all the team members. Notice the similarities or differences in the problem statements and explore why those patterns have emerged.
Reframe the problem
Based on the team's problem statements, prioritize the most important ones and incorporate them into your project brief.
Determine next steps
Discuss next steps as a team (e.g., more research needed, opportunities for brainstorming)