Rapid Experimentation

Transition ideas from abstract concepts to actionable next steps and start to learn about their viability in the real world

Rapid Experimentation is a hallmark for building out innovative solutions. The more quickly you can start to learn about your ideas, get them into tangible form, and test them - the sooner you and your team can iterate on your solutions based on real-world feedback. Do this together as a team after you've decided on a list of prioritized concepts you want to advance and explore

Get Ready

Identify the ideas to test

Work with your team and/or users to identify ideas you want to learn about. At this point, the ideas should be articulated as detailed concepts - where you have a sense for who it's for, what you're trying to accomplish, how that might be accomplished, what's involved, etc.

Live Activity

Align on what you need to learn

Use the Rapid Experimentation Template provided to build a learning plan. As a team, start the learning plan by determining the most important questions that are critical to the success of your concepts


Determine your success metrics

Discuss what measures will help gauge success. What indicators would signal that you have been successful in your test? For example, what audience behaviors or attitudes would indicate your idea is worth moving forward? Then, determine how to measure the size or extent of these behaviors or attitudes, as needed.


Plan your tests and prototypes

As a team, figure out the simplest and leanest way to test out your concepts. Determine if prototypes or mock-ups are needed to support your tests. If so, think small and scrappy. Plan for tests and prototypes that are simple to execute (i.e., can be accomplished in days or weeks vs. months).


Check your assumptions

As a team, check your assumptions about what would need to be true for your test to work. This provides your team an opportunity to address potential barriers before you run your experiment.

Determine next steps

Establish next steps. Agree on a reasonable window of time for coordinating the execution of these tests. Discuss how the team will reconvene to share learnings from these tests.

Next Steps

Run your tests

Build your prototypes and mock-ups as needed. Put your experiments out in the world. Capture your learnings and metrics in your template.


Assess and repeat

When your cycle of experiments conclude, reconvene as a team. Conduct a retrospective, review what you learned as a team. Based on these learnings, discuss next steps (i.e., adopt, adapt, or abandon). Repeat and iterate the testing cycle above - until you've reached the desired level of understanding about whether your idea is desirable, feasible and viable.

Tools you may like

Journey Storming
Rapid Experimentation
Ladder of Abstraction
Journey Map

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